This week out of questions 1-7 I chose to do number 3. It ask to find an advertisement that uses an appeal to fear. Appeal to fear is basically a company using fear to win their customers over. Trying to scare them in order to convince them to buy their product or to agree with them. An advertisement that I found was on this website. http://www.penn-olson.com/2010/08/29/createive-fear-appeal-ads-from-wwf/
It is the first picture. Basically it says "Stop climate change before it changes you" and it has a picture of a man turning into some kind of creature. This is appeal to fear because the company is basically trying to scare people by saying if climate change doesn't stop then this will happen. I believe that almost all appeal to fear advertisements are not true because the company is lying their way through the customers mind just to get them on their side.
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